At Suu Balm, we take great pride in our commitment to crafting essential products that cater to the needs of our valued consumers. Suu Balm revels in the immense pride of surpassing renowned global brands and securing an impressive second position in the competitive moisturiser category in Singapore, validated by Nielsen market data!
From speeches by industry experts to immersive activities and heartwarming testimonials, our PR launch embodied the true essence of Suu Balm. This special occasion provided us with the perfect platform to unveil our much-anticipated shampoo, and we couldn't be more delighted to share the highlights with you.
Insights from Co-Founder Dr. John O'Shea
At our PR launch, we had the privilege of having our Co-founder, Dr. John O'Shea, share about our scalp care range - and our newly launched anti dandruff shampoo.
But why did we make the decision to enter the shampoo market, which is already saturated with numerous anti-dandruff brands? Ever since we unveiled our scalp spray in 2019, we received an overwhelming number of inquiries from our valued customers, expressing their desire for complementary shampoo. After all, studies have revealed that an astonishing 50% of the general adult population grapples with the persistent issue of dandruff.
Specifically developed to address the issues of itchiness, flakiness, and sensitivity, Suu Balm Gentle Moisturising Anti Dandruff Shampoo is meticulously formulated to provide effective relief. By combining three anti-dandruff ingredients, which have undergone clinical testing and have proven to reduce scalp flaking in just seven days*, our shampoo offers exceptional results. Furthermore, the inclusion of menthol ensures rapid cooling relief from itching, delivering a soothing experience. Our shampoo is free from sulfates, parabens, silicones, and fragrances, making it hypoallergenic and suitable even for the most sensitive scalps.
Insights from A/Prof. Tey Hong Liang
We were honoured to have the expert dermatologist behind Suu Balm, A/Prof. Tey Hong Liang, share his valuable insights during our event.
Dr Tey emphasized the scientific foundation of Suu Balm Shampoo, highlighting its efficacy and reliability as a solution for scalp care concerns. He shed light on his own struggles in finding a single product in the market that effectively tackles both sensitivity and dandruff issues. Thus, our team dedicated 2-3 years to developing this gentle shampoo, specifically addressing both concerns simultaneously.
Real User Testimonials: Jerrid Huff and Sadie-Jane
During our panel discussion, Jerrid Huff and Sadie-Jane, real users of Suu Balm scalp care duo, shared their authentic experiences.
Jerrid, who has battled with scalp care issues, expressed his frustrations with avoiding dark clothes to prevent any perception of unhygienic practices. His dry skin led to persistent itchiness, causing discomfort. Fortunately, his quest for a solution led him to Suu Balm Shampoo, which provided the long-awaited relief he desired. The shampoo effectively treated his scalp, alleviating itchiness and soothing his skin. Jerrid's testimonial serves as a testament to the transformative effects of Suu Balm Shampoo, significantly improving the quality of life for individuals facing similar challenges.
Sadie-Jane, who experienced scalp issues due to medication changes, shared her struggles with feeling dirty, greasy, and self-conscious. Discovering Suu Balm Shampoo brought her immense relief, with its cooling effects leaving her feeling refreshed and "clean." She incorporates it into her routine two to three times a week, experiencing a refreshing and invigorating sensation.
Inclusive Head and Shoulder Massage by Singapore Association of the Visually Handicapped
In a sincere effort to give back to the community and create a meaningful impact, we formed a thoughtful partnership with the Singapore Association of the Visually Handicapped for our highly anticipated PR launch. Together, we crafted a truly remarkable experience, offering our guests the opportunity to enjoy a rejuvenating scalp and shoulder massage.
This exceptional collaboration not only exemplified our commitment to providing extraordinary moments but also served as a heartfelt gesture of support to the visually impaired community. It was an honor and a privilege for us to contribute in this meaningful way, leaving a lasting impression on all who participated and fostering a sense of unity and compassion during our event.
Cheers to a healthier, flake-free scalp with Suu Balm!
Shoo the flakes, soothe the itch with Suu Balm! #MadeToSoothe
Note: *Clinical data on file. Individual results may vary.