At Suu Balm, your skin’s health and comfort are our top priorities. We love helping your skin feel its best, and that’s why we want to share an important reminder: counterfeit versions of our Rapid Itch Relief Ceramide Moisturiser have been spotted. These unauthorised products are not guaranteed to be safe or effective and could even irritate sensitive skin, we want to help you protect your skin.
Why Authentic Suu Balm Matters
Our Rapid Itch Relief Ceramide Moisturiser is carefully formulated at the National Skin Centre, Singapore, to soothe and moisturise sensitive and eczema-prone skin. Every batch goes through strict quality checks, using premium, skin-identical ceramides. Counterfeit products, however:
- May come from unapproved facilities
- Might skip quality assurance checks
- Could contain unknown or harmful ingredients
- May trigger skin irritation
As our co-founder Jason Humphries says, “Ensuring your Suu Balm is genuine is important, especially when it comes to sensitive skin. If the price seems too good to be true, it probably is.”
How to Protect Your Skin
To make sure you’re getting the real Suu Balm, always shop through our official channels:
- Official website: https://suubalm.com
- Official marketplace stores: Shopee Mall, LazMall, TikTok Shop
- Authorised retailers: Watsons, Guardian, Unity, FairPrice, Cold Storage
- Major and restructured hospitals, polyclinics and authorised private clinics
- Check the full list of authorised sellers HERE
If you ever have doubts about a product’s authenticity, reach out to us directly via info@suubalm.com or through our official Facebook, Instagram, TikTok, or our official marketplace chats, we’re always happy to help.
What We are Doing About Counterfeits
The issue has been reported to the Singapore Police Force (SPF), Health Sciences Authority (HSA), National Healthcare Group (NHG), Enterprise Singapore (ESG), and Competition and Consumer Commission of Singapore (CCS) where investigations are undergoing. We are also working closely with marketplaces Shopee and Lazada to remove fraudulent listings and unauthorised sellers. Your safety and peace of mind is our top priority.
A Simple Rule
Buying from official stores isn’t just about getting the product. It is about trust and care for your skin. Genuine Suu Balm products ensure the quality, safety, and effectiveness you know and trust. Your skin deserves nothing less.
In the News
We are grateful to the media for helping raise awareness about counterfeit skincare products. Read more about the issue and stay informed:
CNA Talking Point, watch discussion here:

