Who is this cream for?

Suu Balm is designed for anybody with dry, itchy skin, to provide rapid itch relief and to help increase the frequency of moisturising. Breaking the itch-scratch cycle will help prevent further damage to the skin from scratching.

But don’t all moisturisers cure itch?

No, not all; Suu Balm contains a specific ingredient to provide rapid itch relief – menthol – which acts by cooling the skin, and triggering receptors in the nerves in the skin, blocking the transmission of itch signals to the brain; If you use any moisturiser for long enough to rehydrate the skin, you will reduce itch, but meanwhile you may have done more damage to your skin by scratching it!

When should I use it?

Suu Balm can be applied anytime day or night, when your skin is dry and itchy; you may apply it 2-3 times per day, or more often if you feel the need. Alternatively, your doctor or pharmacist may provide specific instructions for you.

Where can I buy the product?

You can buy Suu Balm online (click on the Buy Now button, or visit Qoo10 and search for Suu Balm), or at most Watson’s Pharmacy stores and OG Department stores. Suu Balm can also be purchased at several hospital pharmacies (National Skin Centre, NUH, Khoo Teck Puat Hospital, Changi General Hospital) and from certain dermatologists and GP’s.

When should I not use it?

  • Suu Balm contains menthol, and menthol creams are not recommended for children under 3 years of age.
  • Some older children may not like the smell of menthol, or it may make their skin go pink temporarily, so try a little bit first to see if the child likes it.
  • Don’t use Suu Balm where there is a cut, or broken skin – it will sting if applied to these areas.
  • Don’t use Suu Balm near the eyes or mouth, and after putting it on, be careful not to put your hands near your eyes before washing off the cream

What is in Suu Balm?

Suu Balm’s ingredients are: Water, Glycerin, Hydroxyethyl Urea, Propylene Glycol, Menthol, lsopropyl Myristate, Glyceryl Stearate, PEG-100 Stearate, Cetyl Alcohol, Stearic Acid, Cyclopentasiloxane, Phenoxyethanol, Ethylhexylglycerine, Isostearyl alcohol and Ceramide III, Carbomer, Hydroxyacetophenone, Aminomethyl Propanol, Phytosteryl/ Octyldodecyl Lauroyl Glutamate

Does Suu Balm contain steroids?

No, Suu Balm is free of all steroids

What Is Behind an Itch?

Ever had that one itch which only worsens the more you scratch it?

Doing so may give you some sort of relief, or it could either leave you with more itch, an irritated skin or a wounded one. This effect could lead to so many other problems like scarring or something more serious like infections. So the question here is what gives the best relief right away?

The best way to tackle this is to look into the root cause of the problem. So let’s take a closer look at the process behind itching, and what you can do best to get rid of it.

What is an itch?

I will not intoxicate your mind with a long explanation of the pathophysiologic process of an itch, or boggle your mind over mast cells and interleukins. Let’s just go through the basics of why this sensation is just so darn exasperating!

An itch has long been defined as an “unpleasant cutaneous sensation that provokes the desire to scratch.” That urge you feel is a result of the activation of a network of free nerve endings near the surface of the skin. What is so interesting is that both pain and itch are transmitted along the same neural pathways, but our bodies perceive it as two distinct entities. Researchers would say that the central process of itching still remain poorly understood, however what is discovered to be true is that a person’s perception is modified by a plethora of mental and environmental factors.

Some forms of itching can be easily relieved, while others can be persistent resulting in dermatologic disasters. As far as it can be uncomfortable, an itch can also lead to something serious if you constantly respond to its every beck and call.

What causes an itch?

There are several reasons behind an itch. It could be caused by single insect bite, or a full blown allergic response.

Skin conditions

Skin conditions inevitably have itching as part of its array of symptoms. The definition mentioned earlier has been over 200 years old, and has not been changed ever since despite advancing knowledge. This perfectly puts itching in its lane in order for it to be differentiated from other similar sensations because what sets it apart is that it simply provokes a person to scratch. Examples include, dry skin, eczema, contact dermatitis, Psoriasis, or dandruff.


Itching can also be caused by certain allergens, irritants, or some environmental factors. You might have experienced this after wearing a certain brand of cosmetics or perfume. Materials, like rubber, latex, and even some metals in jewellery can also cause allergic reactions. But the common, and probably the most annoying form of allergy, is the one you get from certain foods – often from the ones you enjoy. Itching will only be the least of you concerns once a full blown response takes over.

Environmental factors like heat can result in prickly heat or a sunburn, which is an allergic response that can also lead to an itch.


Itching can be caused by parasitic invasions like head lice, pubic lice, bedbugs, fleas, or scabies mites. Some attack internally, like threadworms which lead to an itchy bottom, or trichomonas vaginalis which targets a female’s private parts due to a sexually transmitted infection. All these create a certain itch which is hard to relieve, and will only create skin irritations if you persist in scratching it.

Insect bites or bee stings can also lead to intense itchiness often displayed as a localized wheal or a generalized skin reaction.


The process of infection can lead to certain side effects where it can also result in itching. This problem could be viral, bacterial or fungal in nature and it can include conditions like, Athlete’s foot, ringworm, chickenpox, or thrush. Treating it pharmacologically is the best option to control the itch. However, the problem is that while treatment is ongoing, itching becomes a predominant symptom even after you heal.

Conditions and other biological changes

Itching can also be a symptom of certain conditions like hepatitis, kidney failure, iron deficiency anemia, thyroid diseases, and in certain types of cancer. Itching is even linked to psychological conditions like anxiety or depression. Hormonal changes in women like pregnancy and menopause can also make them vulnerable to episodes of itching.

Why do we scratch?

According to a study on mice done by the Washington University in St. Louis, scratching releases serotonin, or what we call the “happy hormones,” which actually makes the itching worse. There hasn’t been any studies on humans yet, but experts believe that we also experience scratch cycles.

Some experts also contend that scratching creates a small amount of pain that temporarily masks the itch. While scratching alleviates the pain in the brain, it also spreads the itching sensation to the spinal cord. From there it only increases its intensity, thus making the sensation worse.

This goes to show that our primeval reaction to scratch is not always the best response to itching. It only relieves the problem temporarily, worsens the itch, and will only end up damaging your skin.

So what is then a better response to itching?

Read Customer Reviews from on our Suu Balm Cream

How should you deal with that itch?

Since scratching is not the best response, you can avoid or relieve itching with these measures.

Avoid Allergens

  • If you are aware of the allergens that could send you in hives, then it is only best to avoid such things. However, in instances where you can’t resist a tempting plate of buttered garlic shrimps, taking an antihistamine would prevent an allergic reaction.
  • Avoid spicy foods, alcohol, and caffeine as these can affect your skin’s blood flow which will only worsen itching.
  • You might also want to change your laundry detergent or fabric softener. Some have very strong formulations which could be irritating for the skin.
  • Regularly wash your linens and make sure that your bed and other furniture are free from nasty bedbugs.

Don’t Scratch

Instead of vigorously scratching your skin, simply tap or pat the affected areas instead. Also keep your nails short to avoid scratching your skin open.

Good hygiene

  • Take a shower regularly.
  • Give particular attention to affected areas.
  • Go for unscented soaps and lotions because these can be irritating.

Over-the-counter solutions

  • Over-the-counter medications, like antihistamines, can help relieve and prevent itching.
  • Mild steroid creams are also used for localized itching, however, these should be used sparingly due to side effects or possible adverse reactions.
  • Lotions, creams, and other emolients can help relieve dry skin. Products like Suu Balm is formulated with menthol to cool down itchy and irritated skin as it rapidly relieves the problem. It contains ceramides which moisturizes the skin for every application further alleviating the problem. A major consideration is that it doesn’t contain any steroids, which is something you should always look for in these types of products to avoid side effects. This makes it a safe anti-itch solution you can use for you and the kids.

If you have been haunted by that annoying itch, get over it today! There is no need to scratch your skin open but still end up frustrated and probably injured. Instant relief is possible with Suu Balm and it moisturizes you skin along the process too. It’s the easiest and most soothing way out of your troubles.

WebMd: When to go to the doctor for itch

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